(041) 3819416


Managing Director and Business Development Strategist
If you are not bothered about your sales results, or don’t want to achieve your best, then don’t call Anna Zammit!


Anna Zammit is one of Australia's leading Business Development Strategists. A Sales Trainer and Master Coach with over twenty-five years sales experience in direct marketing and sales, retail and corporate sales, Anna is no ordinary business women. Anna has been recognised both in Australia and internationally for her business development achievements and in one project alone was able to save $230mil under management for a client. Recently she was asked to design and deliver a two-day program on Influence and Persuasion to CEO's in Asia. The feedback from the training course was exceptionally complimentary.

Anna is the Founder and Managing Director of Xsell, providing business development strategy through training and coaching to a range of businesses. Xsell employs a team of sales specialists, coaches and trainers who cater for businesses within several industries. Her excellent communication skills have allowed her to bring out the best in people.

Qualifications :

Masters in Business Leadership.
Graduate Certificate in Business.
MBTI (Myer Briggs – International Accreditation.
Mastery University (Tony Robbins).
NLP (Neuro Linguistic Programming – International).
META Master Practitioner (International).
NLP Trainer, Neuro Semantics Trainer.
Cert IV Training.
Project Management.

Clients :

Midalia Steel.
Deutsche Bank Private Banking.
Water Corporation.
Patersons Securities.
Ernst & Young.
Godfrey Pembroke.
Alinta Gas.
Nessco Group.
ABN Ambro.
ITT Flygt.
DJ Carmichael.
Summit Homes.
West Coast Institute.

Anna has writen a book on human behaviour to assist Leaders and she is currently writing her second book on leadership.


Anna has utilised her skills via a regular segment on breakfast TV in WA, which reached in excess of 65,000 viewers. Anna is also in demand as a keynote speaker and is invited to speak at several events throughout the year. Anna has also been commissioned to write many sales and business related articles, and has had several articles published in a wide variety of publications such as WA Business News, Auckland Today and Dynamic Business Magazine.


Senior Sales Trainer and Coach

Susana Santos is a Sales consultant, Coach, Speaker, Trainer and Facilitator. She has worked with numerous private, public and not-for-profit clients. They have included, John Lewis; Primary Care Trust (PCT); United Kingdom Red Cross; Mining - BHP Billiton; Construction - Uganda Railway; Sony Global Business Services; Audi Group United Kingdom; BMW Group United Kingdom, Surrey University; University Fernando Pessoa, Southampton Health Centre; Clacton Health Centre; Massimo Dutti, Dolce Gabanna and other retail sectors. Thousands of people across Australia, United Kingdom and Portugal have enjoyed and benefitted from seeing her in action.

Susana has developed many different sales training programmes from basic sales skills to advanced strategic management and sales leadership. She applies her understanding of the brain to training and coaching. This novel approach to sales gives the client the skills, tools, personal awareness and processes so that you are all able to proactively and consistently get to your goal - closing the sale.

Having trained hundreds of salespeople, her real passion boils down to provide people with unique sales tools that impact their way of thinking, operating and over time adopted as the norm.

Susana believes that the way we think drives the way we operate. Changing the way we operate requires self-seeing and self-managing.


Masters in Occupational and Organisational Psychology.
Bachelor in Psychology.
Certificate IV in Training.
Certificate in Recruitment and Occupational Testing.
Certified Coach.

Our Partners

Clients that have benefited from Xsell